Senior Graphic Designer (prev. Graphic Designer)
Thirty Three Threads (ToeSox, TAVI, Vooray, Base 33, and Mizu) / Vista, California / October 2019 - Present
Concepted and designed print and digital catalogs and look books (150+ pages, 4 brands)
Concepted, designed and updated packaging for apparel, socks, and accessories
Concepted and designed press kits and promotional kits for brand ambassadors
Designed tech sheets, sell sheets, promo flyers, interactive PDFs and other assets for sales
Designed print and digital displays and booth layout for trade shows and events
Designed point of purchase displays for retail stores
Created branded PowerPoint presentations for corporate and sales
Curated and designed out of box experience and print collateral for retail/wholesale orders
Retouched lifestyle and product photography, assisted on photo/video shoots
Designed digital campaigns across social media, email, PPC ads, and eCommerce sites
Collaborated regularly with the Marketing, Product Development and Sales teams
Graphic Designer / Web Designer
Pacific Plus & Moxy / Carlsbad, California / October 2017 - October 2019
Assigned multiple client accounts that I managed and collaborated with for various design and marketing tasks. For each account I was responsible for one or more of the following:
Graphic design: print and web assets, packaging, social media, email, ads & more
Branding: concepted and designed branding, logo design, brand guidelines
Web design: maintained/updated Shopify, Wordpress & Hubspot web sites, managed web development projects from start to finish, edited HTML / CSS
Pre-press: prepared files for offset printing, including prepping files with die lines, foil, etc.
Video: edited videos for web & social media, created animations in After Effects
Project management: collaborated with clients, executed/delegated tasks, delivered assets
Notable clients include: Kopari Beauty, San Diego Hat Company, Jack in the Box, Rubio’s, and Petco.
Freelance Graphic Designer / lettering artist
Haley Torres Design / Carlsbad & San Luis Obispo, California / June 2016 - Present
Custom lettering & calligraphy, wedding stationary design, wedding & event signage, logo/branding design, apparel design, website maintenance & more
Graphic Designer / Marketing coordinator
Straight Down Clothing / San Luis Obispo, California / May 2017 - September 2017
Designed assets for print and web including ads, social media assets, web banners, etc.
Managed Bigcommerce website, uploaded products, web maintenance and updates
Photographed product, lifestyle shoots and events, photo retouching
Planned, executed and designed social media and email marketing campaigns
Graphic Designer / Web Designer / Social Media Marketer / Email Marketer
eBURGEON Design & Marketing Agency / Paso Robles, California / May 2016 - April 2017
Assigned multiple client accounts that I managed and collaborated with for various marketing tasks. For each account I was responsible for one or more of the following:
Social Media Marketing - Research & strategy, content creation, campaign scheduling
Email Marketing - Designed, created, reviewed, and scheduled monthly email newsletters
Website Design and Maintenance - Developed web strategy, created wireframes, concept to creation, responsive & mobile-friendly design
Branding & Design - Logo design, print design, label design, digital design
Photography & Videography - Product & commercial, photo retouching, video editing
Production Designer & Customer Service Rep
Tumbleroot / San Luis Obispo, California / May 2014 - August 2015
Designed new products
Photographed and edited apparel for the website and social media
Designed social media content for Facebook, Instagram, Pinterest & Twitter
Corresponded via email with customers
Processed and shipped orders
