LaZarre Wines
Web design, graphic design, social media marketing, email marketing, photography & videography
The goals of this project were to attract new and existing customers to purchase wine and wine club memberships from LaZarre Wines and create a website that aligned with the winemaker's personalities and their new and edgy branding. This project included creating branded design that was reflected across the new website, email newsletters, and social media posts.
The website redesign included creating a responsive and mobile-friendly design with large and SEO-friendly images.
For social media, the goal was to create and execute a social media strategy that included weekly Facebook, Instagram, and Twitter posts highlighting the owners, award winning and new release wines, wine club memberships, images and video, creating a hashtag strategy, and building page likes.
The email newsletter strategy was to create a personal message from the winemakers, highlight monthly specials, promote the wine club, highlight specific wines, share upcoming events, and to collect email addresses through the website.
SOFTWARE
Wordpress, Mailchimp, Sproutsocial, Adobe InDesign, Adobe Illustrator, Adobe Photoshop