Water Wise Group
Web design, graphic design, social media marketing, email marketing
The goals of this project were to attract new and existing customers to purchase greywater systems directly from Water Wise Group, attract new professionals to become resellers, and educate visitors about greywater systems. This project included creating branded design that was reflected across the new website, email newsletters, and social media posts.
The website redesign included creating a responsive and mobile-friendly design with large and SEO-friendly images. Other additions included adding customer reviews and an installer/reseller locator map.
For social media, the goal was to create and execute a Facebook strategy that included weekly Facebook posts with insightful information, articles, images and video, creating a hashtag strategy, and building page likes.
The email newsletter strategy was to reiterate that month's social media posts and to collect email addresses through the website.
Software
Wordpress, Mailchimp, Sproutsocial, Adobe Illustrator, Adobe Photoshop